You can employ men and hire hands to work for you, but you will have to win their hearts to have them work with you. William J.H. Boetcker

Monday, February 28, 2011

SPECIAL TRAINING SESSION:

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

Monday, May 16, 2011


Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Mark the date as more information will follow…

Something to Think About…

The end of John F. Kennedy’s Inaugural Address, Friday, January 20, 1961

In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not shrink from this responsibility—I welcome it. I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it—and the glow from that fire can truly light the world.

And so, my fellow Americans: ask not what your country can do for you—ask what you can do for your country.

My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.

Finally, whether you are citizens of America or citizens of the world, ask of us the same high standards of strength and sacrifice which we ask of you. With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God's work must truly be our own.

News Updates for the Week of February 28

1. Energy Efficient Light Bulbs Survive Congress - A new attack on the ban on incandescent light bulbs – the one that isn’t actually a ban – didn’t get very far. According to the Natural Resources Defense Council (NRDC), U.S. House Representative Todd Akin (R-Mo.) recently withdrew an amendment that would have denied funding for the DOE to carry out new energy efficiency standards for light bulbs set to begin going into effect in 2012. 2/21 Earth Techling

2. New Reports Chart Path to Zero-Net-Energy Commercial Buildings - Two new reports from the Zero Energy Commercial Buildings Consortium (CBC) on achieving net-zero-energy use in commercial buildings say “high levels of energy efficiency are the first, largest and most important step on the way to net-zero.” There are many definitions of net-zero-energy buildings, but typically they are highly energy efficient buildings that use no more energy than they can produce on site on an annual basis. Free copies of the full reports can be downloaded at http://zeroenergycbc.org/

3. Existing-Home Sales Increase in January - Existing home sales estimates began 2011 on a positive note: up 2.7% to a seasonally adjusted annual rate of 5.36 million. That's up from a downwardly revised 5.22 million in December. According to the estimate from the National Association of Realtors (NAR) released Wednesday morning, existing home sales are 5.3% ahead of the 5.09 million in January 2010. 2/23 HCN

4. New Residential Sales in January 2011 - Sales of new single-family houses in January 2011 were at a seasonally adjusted annual rate of 284,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development. This is 12 6 12.6 percent (±11.2%) below the revised December rate of 325,000 and is 18.6 percent (±15.4%) below the January 2010 estimate of 349,000. http://www.census.gov/newhomesales

5. Rising Fuel Prices Could Cramp Economic Recovery - Consumers are already seeing the fallout from turmoil in the Middle East and North Africa every time they fill their gas tanks. It's what they don't see that's the bigger worry for the U.S. economy. From the farm to the factory, businesses are facing higher costs to grow the nation's food, ship goods and manufacture products at a time when they're already cautious about hiring new employees or placing big orders. The added burden of sustained fuel price increases could slow the nation's already sluggish economic growth, analysts said. By some estimates, every penny increase at the pump sucks $1.5 billion from household spending nationwide. Volatile fuel prices have some businesses looking to make permanent adjustments to their operations. 2/24 LA Times

6. National Lighting Product Information Program Releases New Report on Street Lighting Technologies - The National Lighting Product Information Program (NLPIP) released its latest Specifier Report, designed to provide objective performance information on existing street lighting technologies including LEDs, induction, and high pressure sodium (HPS) streetlights. This report comes at a critical time when many municipalities, some with funding from the American Recovery and Reinvestment Act of 2009, are in the process of replacing HPS streetlights with LED and induction models. http://www.lrc.rpi.edu/nlpip/publicationDetails.asp?id=927&type=1

7. Amerlux Introduces 10-Year Warranty on LED Light Fixture Products - This warranty applies to the company's LED lighting fixtures beginning February 1, 2011 and demonstrates the company's confidence in its vast selection of these breakthrough products. "At Amerlux we have stood behind all of our product lines from the very beginning," noted Frank Diassi, Amerlux chairman and founder. "Our new 10-year warranty adds exciting new levels of value and assurance for our lighting customers in every category." Complete information is available at http://www.amerlux.com/

8. Economy's 4Q Growth Rate Lower Than First Thought -The economy grew more slowly at the end of last year than first thought as state and local governments cut spending more deeply and Americans spent a tad less briskly. The government says business activity increased at an annual rate of 2.8 percent in the October-December quarter. That was down from the initial estimate of 3.2 percent. 2/25 Washington Post

9. Philips Lumileds Promises Freedom From Binning for White LEDs - Philips Lumileds has unveiled its Freedom From Binning program, which is intended to relieve concerns over white-light consistency and uniformity, and to simplify the design process for LED solutions. Lumileds intends to offer white Luxeon emitters for which there are no color bin selections, because the LEDs are sufficiently uniform and consistent. This also involves hot testing and binning at 85ÂșC. The program has been launched at Strategies in Light with 2700K and 3000K white LEDs. Lumileds plans to proliferate Freedom From Binning through new product introductions this year and into the future. http://www.ledsmagazine.com/news/8/2/25

10. Cree LBR-30™ LED Lamp Sets New Industry Benchmark for Color Rendering - Cree, Inc. announces commercial availability of the LBR-30™ LED lamp, aimed at replacing energy-wasting incandescent lamps commonly used in tracks, commercial and residential recessed downlights. Powered by Cree TrueWhite® Technology, the lamp delivers warm-white light with unrivaled color accuracy and efficiency. Thanks to its high color rendering index (CRI) of 94, the LBR-30 lamp is optimized for applications where high color accuracy is essential, including restaurants, retail stores, groceries and museums. It delivers 600 lumens, equivalent to a 60 watt incandescent BR30, while using only 12 watts of input power. The lamp is designed to last 50,000 hours in open fixtures. 2/21 BUSINESS WIRE

11. Next Generation Luminaires™ Announces LED Design Competition Winners - Winners of the third annual Next Generation Luminaires™ awards were announced 2/23 at the Strategies in Light Conference in Santa Clara, California. Out of 138 entries from 61 companies, 33 were recognized this year as winners and another four were chosen as “best in class.”

• The Lighting Quotient Inc. for its Linear Concealed LED Luminaire cove lighting fixture

• Philips Color Kinetics for its eW Burst Powercore facade lighting fixture

• Koncept Technologies Inc. for its Equo LED Desk Lamp task lighting fixture

• USAI for its NanoLED recessed accent lighting fixture.

More information on all the winning entries is available at http://www.ngldc.org/

12. Bill Brown Sales Launches New Website - Bill Brown Sales (BBS), the leading component sales agency to lighting fixture OEMs, announces the launch of its new website at http://www.billbrownsales.com/ The user-friendly site offers a profile of each manufacturer that BBS represents, the latest product news, a calendar of upcoming trade shows, full contact details, resource information and much more.

13. California Senate Oks Renewable Energy Bill - The state Senate acted Thursday to require California utilities to boost their use of wind, solar and other renewable energy sources to a third of total supply by the year 2020. California law already requires utilities to get a fifth of their power from renewable energy. If this measure becomes law, utilities will be forced to lean even more heavily on green power. Supporters said the 33% target for renewables would put California ahead of the rest of the country in green-energy use. 2/24 LA Times

14. LCA TV Now Broadcasting on YouTube - Check out videos of new products, product demos and other interesting control-related videos at the Lighting Controls Association’s new YouTube channel Coming soon: At LIGHTFAIR, the Lighting Controls Association will be shooting and producing short videos demonstrating new products being introduced at the show, to be posted here and at LCA’s YouTube channel.

Monthly Special Feature… LED Market Grew by 93% in 2010, Driven by Backlights

The worldwide high-brightness (HB) LED market leaped from $5.6 billion in 2009 to $10.8 billion in 2010, a growth rate of 93%, according to market research firm Strategies Unlimited. The total market is expected to reach $18.9 billion in 2015, representing a compound annual growth rate (CAGR) of 11.8%. LCD monitor and TV backlights led the growth spurt, followed by mobile display applications. Ten companies accounted for more than 75% of the HB-LED market. The rank order, by revenue, of the top 10 suppliers in the HB-LED market in 2010 is: http://www.ledsmagazine.com/news/8/2/26

1. Nichia
2. Samsung LED
3. Osram Opto Semiconductors
4. Philips Lumileds Lighting
5. Seoul Semiconductor
6. LG Innotek
7. Cree
8. Sharp
9. Toyoda Gosei
10. Everlight

LED market in 2010 by region. Source: Strategies Unlimited http://www.strategies-u.com/

Several paths led to this impressive growth. Samsung LED, Seoul Semiconductor, and LG Innotek rode the boom in the LCD TV and monitor backlight market. Osram rode the rise of the Chinese HB-LED market, especially in the automobile sector. Lumileds’ success in high-power backlight products, cell phone flash, and architectural lighting contributed to much of its success. Cree’s dedicated focus on lighting ensured its continued strong position in the solid-state lighting revolution.

Meanwhile, Chinese LED suppliers captured two percent of the market. While Chinese HB-LED technologies are currently three to five years behind the rest of the world, Strategies Unlimited expects that huge investment in the SSL industry by 2015 will help close the gap. Investments of $17.4 billion have been announced for 2010-2015, and government subsidies and policies are helping companies to buy MOCVD systems, as well as driving initial adoption, for example in street lights.

Applications

Mobile products remained the biggest application HB-LED in 2010, with 39% of the market, while backlights for TVs and monitors accounted for 33%. Lighting and automotive both accounted for 8%, signs were 6%, and other applications comprised the remaining 6%.

While LCD television/monitor backlights accounted for the largest part of the jump in HB-LED revenue in 2010, mobile applications were also significant contributors. In particular, the large rise in PC notebook sales and the penetration rate for LED backlights used in notebooks doubled HB-LED revenue over 2009.

Strategies Unlimited expects television and monitor backlights to continue to be a strong engine for growth in the next two years, and then flatten out in 2013. The CAGR for backlighting is expected to be more than 16% from 2010–2015.

LED luminaire design, rather than LED performance, was the primary concern for the lighting market in 2010. HB-LED component revenue for lighting was $890 million in 2010.

Solid-state lighting will become the key market driver in 2014 because of the worldwide focus on energy efficiency and the phase-out of incandescent bulbs. The forecast CAGR for HB-LED components for lighting from 2010–2015 is 39%.

Monday, February 21, 2011

News Updates for the Week of February 21

1. Many Consumers Still in the Dark Over Incandescent Phaseout - While more than one-third of Americans are aware of the federal phaseout of incandescent light bulbs, the majority of consumers have yet to learn that the 100-watt bulb is scheduled to disappear from store shelves beginning in 2012. This is one of the many findings of an Osram Sylvania consumer survey involving 300 homeowners and renters nationwide. Overall, the public appears to be optimistic toward the changes ahead: 59% of respondents reported that they were eager to use more energy-efficient lighting solutions. 60% plan to switch to LED, CFLs, or halogen varieties. But 28% of the consumers polled expressed concern over the loss of the traditional light bulb. Only 13% planned to stash away a supply of 100-watt bulbs. 2/18 HCN


2. Chu: Budget is Part of Plan to Win Future - The DOE's $29.5 billion budget proposed by President Barack Obama for FY 2012 invests in what is needed and eliminates what is not, Secretary of Energy Steven Chu said Monday in a press briefing. The FY 2012 budget, Chu said, is part of an administration-wide plan to win the future by "out-innovating, out-educating and out-building the rest of the world," while at the same time cutting programs and expenses. http://www.aikenstandard.com/

3. LCA Updates Education Express Course on LED Lighting Control - Residing at the Lighting Controls Association’s website, EE300: Lighting Control of LEDs provides in-depth education about lighting controls and controllable ballast technology, application, system design and commissioning, as well as meta-issues such as energy codes, daylighting and other trends. http://lightingcontrolsassociation.org/lighting-controls-association-updates-education-express-course-on-led-lighting-control/

4. Survey Illuminates Lighting Trends by Joseph M. Kelly - Electrical contractors have seen the bright lights of opportunity borne by involvement in lighting specification and installation. Over time, market forces have drawn ECs further into the fold, allowing them to increasingly influence brands and make specification decisions and, ultimately, become very vital decisionmakers when it comes to lighting-related projects. This change has occurred across the lighting spectrum, through all categories, including lamps, ballasts, fixtures and controls. LED trends are something to keep an eye on. One-third of electrical contractors say that LEDs are poised to replace incandescent lamps, compared with 23 percent thinking LEDs are currently ready to replace compact fluorescents and another 19 percent suggesting LEDs are ready to replace fluorescent lamps. An additional one-third of those surveyed think that LEDs will be ready to replace each of these lamp types within the next one or two years. 2/’11 Electrical Contractor

5. After Two Years of Declines, Hardware Sales Are Up - Hardware store sales increased slightly in 2010, according to the Census Bureau's Monthly & Annual Trade Report. It showed December sales for hardware stores -- NAICS code 44413 -- reached $1.684 billion in December, the most recent month of available data in this business classification. That unadjusted figure is up 4.5% from the unadjusted figure from December 2009. For the full year, hardware stores sales were $18.756 billion, up 0.7% from 2009. It was the first increase in NAICS code 44413 sales since 2007 showed an increase over 2006. 2/15 HCN

6. Acuity’s Roam Monitoring System to Control Austin’s Lighting - by Doug Chandler - Acuity Brands’ Roam remote monitoring business, based in Kennesaw, Ga., said it has been selected by the city of Austin, Texas, for a comprehensive street lighting upgrade project. The project will enable the city to control each of its approximately 70,000 streetlights with the click of a mouse, once it’s completed in 2014. The city expects annual savings of more than $1 million in combined energy and maintenance costs. The system will be installed and managed by Austin Energy, which will monitor and control the streetlights using data received every hour from the wireless Roam devices via a web-based communication system. http://livewire.electricalmarketing.com/2011/02/18/acuitys-roam-monitoring-system-to-control-austins-lighting/

7. Philips LED Bulb to Cost Around $60 - Final pricing on the 60-watt equivalent EnduraLED bulb from Philips hasn't been released yet, but Ed Crawford, CEO of Philips Lighting in North America, told us that it will sell in the $60 range. Commercial customers will likely be able to buy the EnduraLED in September or October, while residential consumers will get their hands on it in December. It will emit 806 lumens, last at least 25,000 hours, consume 12 watts of power and will save people who buy it $60 over its lifetime.

8. January Housing Starts Rise 14.6% - Residential construction showed a rebound in January as housing starts improved to a pace of 596,000 -- a 14.6% increase over the downwardly revised December pace of 520,000. Compared with a year ago, total starts are down 2.6%, according to the Department of Commerce residential construction report released Wednesday. 2/16 HCN

9. 2011 Solid-State Lighting R&D Workshop Materials - Links to the presentations given at the Transformations in Lighting: 2011 DOE Solid-State Lighting R&D Workshop, held in San Diego, on February 1-3, 2011, as well as reference and handout materials are available at: http://www1.eere.energy.gov/buildings/ssl/sandiego2011_materials.html

Monday, February 14, 2011

News Updates for the Week of February 14th

1. Registration for LIGHTFAIR International Now Open - Pennsylvania Convention Center Philadelphia, PA http://www.lightfair.com/lightfair/V40/index.cvn?id=10189

• LIGHTFAIR Daylighting Institute - Sun, May 15 - Mon, May 16, 2011

• LIGHTFAIR Institute - Sun, May 15 - Mon, May 16, 2011

• Trade Show & Conference - Tue, May 17 - Thu, May 19, 2011

2. Registration Open for 2011 National Electrical Leadership Summit - Register now to attend the 2011 National Electrical Leadership Summit, taking place April 30 – May 3 at the Hilton San Diego Bayfront. The agenda features an expanded lineup of keynote speakers, industry panels, educational sessions, and networking opportunities to provide members with the ideas and strategies you need to plan for their business future. http://www.naed.org/nationalelectricalleadershipsummitregistration/

3. GOP Cuts Target EPA, High Speed Rail - The EPA’s cuts alone are estimated at $1.6 billion from Obama’s 2011 budget. Among the cuts, the elimination of President Barack Obama’s $5 billion high-speed rail initiative is no surprise. The Energy Department appears especially hard hit. Its current energy efficiency and renewable energy programs would be cut virtually in half, and Republicans are also proposing to provide just $4.01 billion for energy science—an 18 percent or $893 million cut from last year’s appropriations. 2/9 Politico


4. DOE Publishes Detailed Results from Round 11 of CALiPER Testing – The DOE has published the detailed test reports from Round 11 of product testing conducted through the DOE Solid-State Lighting (SSL) CALiPER program. Detailed results from Round 11, covering roadway arm-mount luminaires, roadway post-top luminaires, linear replacement lamps, high-bay luminaires, and small replacement lamps (MR16, PAR lamps, A-lamps, and a candelabra lamp), are now available through the searchable online CALiPER system: www.ssl.energy.gov/search.html A Summary Report containing the results from Round 11 is available at www.ssl.energy.gov/reports.html

5. Leviton Joins LED Standards Council - Leviton has announced its membership in Zhaga, an industry co-op of lighting manufacturers aimed at the development of standards and specifications for the interfaces of LED light engines. Zhaga standards enable interchangeability between products made by diverse manufacturers. The consortium was established for the benefit of consumers and professional buyers of light engines and luminaires. http://www.zhagastandard.org/ / 2/9 HC

6. SF Requires Energy Audits, Benchmarking for Commercial Buildings - The city of San Francisco will require owners of commercial buildings of at least 10,000 square feet to conduct an energy audit every five years and annually benchmark the energy performance under an ordinance adopted this week. In addition, under the measure, starting in October, owners of commercial properties that are larger than 50,000 square feet must file an annual report summarizing the energy performance of their buildings. Using the EPA online tool, Energy Star Portfolio Manager, owners are to benchmark their properties and annually disclose to the city information that includes the energy intensity of their buildings (kBTU per square foot per year) and carbon dioxide equivalent emissions due to energy use. . New York City, Seattle and Washington State are among the cities and states that also have auditing and benchmarking regulations. 2/10 GreenBiz

Monday, February 7, 2011

News Updates for the Week of February 7th

1. In Light-Bulb Business, Lumens Try to Power Past Watts - For more than a century, buying light bulbs has been a fairly straightforward transaction: Consumers have judged pear-shaped incandescent bulbs by how much wattage, or power, they consume. But the government wants the next generation of bulbs to be measured by brightness. And that means lumens. In a nation with 4.4 billion light sockets, it's a tall order. The Federal Trade Commission is proposing that labels for all light bulbs put brightness - measured in lumens - at the top, with watts below under "energy used." Although lumens have been included on light-bulb packaging since 1994, few have noticed the tiny print. The labels would also identify the bulb's estimated annual energy cost, its life and how warm or cool its light is. The labels - which were set to appear in June but will probably be delayed six months at the request of the lighting industry - will apply to conventional incandescent, compact fluorescents, halogen and light-emitting diode bulbs. 1/31 Washington Post

2. Stimulus Dollars Turn Federal Buildings Green - $5.5 billion is the amount the stimulus sets aside for making the nation's existing federal buildings more energy-efficient ($4.5 billion) and constructing new federal buildings and border stations ($1 billion). 2/1 Chicago Tribune

3. Residential Construction Slips 4.1% in December - Figures released by the U.S. Department of Commerce on Feb. 1 showed continued low levels of construction spending on both residential and non-residential projects during the month of December 2010. Overall spending on private construction fell 2.2% from November, with residential construction slowing at 4.1% and non-residential construction at 0.5%. In year-end figures, $507.3 billion was spent on private construction in 2010, 14.3% below the $592.3 billion spent in 2009. Residential construction in 2010 was $241.4 billion, 1.7% below the 2009 figure of $245.6 billion. Spending on non-residential construction was $265.9 billion in 2010, 23.3% below the $346.7 billion spent in 2009. 2/1 HCN

4. Unemployment Rate Drops to 9% in January But Only 36,000 Jobs Were Added - From 1948 until 2010 the United States' Unemployment Rate averaged 5.70 percent reaching an historical high of 10.80 percent in November of 1982 and a record low of 2.50 percent in May of 1953. http://www.tradingeconomics.com/Economics/Unemployment-Rate.aspx?Symbol=USD

5. PUSHED BACK: 2011 CONSTRUCTION OUTLOOK - The recovery predicted for the end of 2009 and into 2010 will instead begin in 2011. With the depths of declines in most sectors during the “Great Recession,” experts predict double-digit growth in some areas in 2011. However, that growth must be interpreted within the context of some of the greatest declines in a generation. This recession was the longest and deepest economic crisis since the 1930s, so its impact will linger. One running theme throughout this article is that there was nowhere for the numbers to go but up. http://www.ecmag.com/?fa=article&articleID=12277

6. NEMA Publishes Air Infiltration Ratings for Recessed Luminaires - The National Electrical Manufacturers Association (NEMA) has published LSD 58-2010 Air Infiltration Ratings for Recessed Luminaires. This new white paper was produced by NEMA’s Luminaire Section. LSD 58 addresses the standard test procedure, installation requirements, and labeling applicable to luminaires to demonstrate limited airflow. Restricting airflow through lighting fixtures helps reduce energy loss and moisture accumulation, and is required by some energy codes and the ENERGY STAR® program. This paper is directed toward those who test, produce, specify, install, and inspect recessed luminaires and is available no charge by visiting www.nema.org/stds/lsd58.cfm For a comprehensive list of NEMA LSD white papers, go to www.nema.org/stds/lsd.cfm.


7. 2011 BOC Technical Webinar Series: Lighting Solutions for IEQ and Energy Performance -

New Lighting Standards: February 9, 2011, 1:00-2 :00PM Eastern . SPEAKER: Andrew Pultorak, LC, Lighting Design Lab, Seattle, WA. New federal standards for lighting products will become effective in 2012. Common lighting products such as general purpose medium screw base incandescent bulbs, some incandescent reflector (IR) bulbs, and T-12 lamps are affected by these new standards. This webinar will cover useful information that facility professionals need to know about changes to the availability of commercial lighting products for their facility. Others listed at: http://www.theboc.info/m-live-webinars.html

8. Kaj den Daas Appointed Chairman of GLO - K. R. (Kaj) den Daas became a director and non-executive chairman of the board of GLO AB in February 2011. As Chairman of Philips Lighting of North America and Executive Vice President of Philips Lighting BV until his retirement from Philips at the end of 2009, he led Philips in building the largest lighting company in North America through both organic growth and acquisitions (such as Lumileds and Color Kinetics) with an emphasis on the emerging solid state lighting market. http://www.glo.se/