You can employ men and hire hands to work for you, but you will have to win their hearts to have them work with you. William J.H. Boetcker

Tuesday, May 31, 2011

News Updates for the Week of May 31

SPECIAL TRAINING SESSION:

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

RESCHEDULED FOR MONDAY - JUNE 20, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:
- You get to take a 15 minute online assessment that will reveal your personal behavioral style
- Your Personal Success Insights® DISC Profile Behavioral report
- Expert analysis
- Complete binder to continue the learning process on your own
- Continental breakfast and break refreshments and lunch
- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at:

www.attardimarketing.com/salesprosolutionselling or send me an email at wattardi@attardimarketing.com for a group rate.


1. Havells Launches US Brand - Havells USA, a leading full-spectrum provider of professional lighting solutions, officially introduced its brand in the United States at this year’s LIGHTFAIR International. It had been operating under the SLI Lighting brand for the past three years, ever since Havells acquired the South Carolina-based manufacturer. The manufacturer showcased their Concord and Lumiance product lines—a wide range of contemporary designed luminaires for commercial interior and exterior applications, which includes energy-efficient LED products. http://www.havells-usa.com/

2. Acuity Brands Enters LED Lamp Technology and Business Collaboration Agreement With Neonlite Electronic & Lighting (HK), Ltd. - The companies announced that their agreement is specific to the United States and Canadian lighting markets and that they are collaborating on a broad portfolio of high performance LED lamps targeted at commercial and institutional applications for a variety of vertical markets, including retail, hospitality and education. Sold globally under the Megaman® brand, Neonlite’s products are widely distributed throughout Europe, Asia, the Middle East, Africa and South America, covering more than 90 countries. 5/20 BUSINESSWIRE

3. U.S. DOE's Ultra Efficient Office Building Uses Finelite LED Products - Finelite, the CA-based lighting-systems manufacturer, and MH Lighting, a CO- based lighting representative, provided the new Research Support Facility (RSF) on the campus of U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL) in Golden, CO with efficient task lighting for employee use in the RSF. The Research Support Facility is one of the largest ultra energy efficient buildings in the U.S., and was recently featured in The Wall Street Journal and the February issue of Lighting Design + Application (LD+A) magazine. Finelite met very high standards set by the design team. Compared with a field of half-a-dozen other LED task lights, the Research Support Facility design team chose Finelite's PLS LED desk lamp. 5/26 BUSINESS WIRE

4. Xcel Energy 'Goes Game' with New iPhone Application - Xcel Energy announced today it has launched its first-ever iPhone application called "Bulb Blasters," a game with a mission to conquer energy inefficiency. Players fire a compact fluorescent light bulb cannon to blast energy-sucking incandescent light bulbs out of the sky. As players progress to more difficult levels, they receive an efficiency message about saving energy, money and the universe. They can also post their scores and challenge friends.

5. National Grid Selects SmartWatt Energy as an Energy Solutions Partner for Large Business Program in Upstate New York - SmartWatt Energy announced today that they have been named an "Energy Solutions Partner" by National Grid, for their Large Business Program. This unique program pre-qualifies turnkey energy efficiency contractors, and is geared toward increasing the energy efficiency of large commercial and industrial businesses in Upstate New York through lighting retrofits. SmartWatt Energy estimates that as many as 4,700 large commercial and industrial businesses in Upstate New York will qualify for this Program. Business customers with an average demand use of more than 100 kilowatts of energy per month will qualify for the Program, in which SmartWatt Energy provides complimentary commercial energy audits and National Grid provides rebates of up to 50% of the cost of the installation of energy efficient lighting. 5/26 PRWeb.com

6. New Fuel-Efficiency Labels Announced with Details on Fuel Costs, Emissions - The U.S. Department of Transportation and the U.S. Environmental Protection Agency today officially announced the new fuel-efficiency stickers. The new labels will provide more details, such as estimated annual fuel costs and information on the amount of greenhouse gas a vehicle emits. Left out of the new label was a controversial letter-grade system, which would have ranked cars on a scale of A through D based on their fuel economy and environmental impact. The labels will be required starting next year, with model year 2013 vehicles. 5/25 Detroit Free Press

7. Power Bills Rising to Pay for Energy Efficiency Programs - Southern Nevada energy rates will rise about 3.4 percent or about $5.29 a month on the average residential home bill, to pay for energy efficiency programs and the lost sales related to those efforts for NV Energy, the Public Utilities Commission of Nevada ruled unanimously today. The rate increase was the result of legislation passed in 2009 that allow the company to recover costs of energy efficiency programs the company implements, such as subsidizing light bulbs and replacing old refrigerators and air conditioners, and the resulting energy sales it would have made without those programs. 5/25 Las Vegas Sun

8. St. Louis County to Offer Loans for Home Energy Efficiency - St. Louis County is set to offer more than $10 million in low-interest loans to help homeowners finance energy-saving upgrades and lower their monthly utility bills. Loans up to $15,000 will be available under the program, called St. Louis County Saves, for eligible energy-efficiency upgrades, such as air and duct sealing, insulation and high-efficiency heating and air conditioning equipment. Interest rates will be 3.5 percent. 5/24 St. Louis Post-Dispatch

9. Study Concludes Information-Based Energy Efficiency Can Save Americans Billions - Environmental Defense Fund (EDF) today announced the findings of a major study analyzing the impact of information-based energy efficiency programs at eleven utilities across the country. The report identifies energy reductions that could generate billions in savings for Americans and reduce carbon (CO2) emissions by more than 8.9 million metric tons per year if extended nationwide. Download Behavior and Energy Savings: http://www.edf.org/documents/11769_BehaviorAndEnergySavings.pdf

Monday, May 23, 2011

News Updates for the Week of May 23

SPECIAL TRAINING SESSION:

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

RESCHEDULED FOR MONDAY - JUNE 20, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:

- You get to take a 15 minute online assessment that will reveal your personal behavioral style

- Your Personal Success Insights® DISC Profile Behavioral report

- Expert analysis

- Complete binder to continue the learning process on your own

- Continental breakfast and break refreshments and lunch

- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at: www.attardimarketing.com/salesprosolutionselling or send me an email at wattardi@attardimarketing.com for a group rate.

1. What a Show! http://www.lightfair.com  - In my fortunate life in the lighting industry, I have attended virtually every Lightfair Show. For me, this was the most exciting show ever as it is clear to those of us who attended this one that the lighting industry is going thru a metamorphosis. Major electronic conglomerates exhibited and are looking to participate in the unfamiliar digital electronic lighting industry of the future. The unbelievable focus on solid state lighting (SSL) was something to see. This LEDfair is the harbinger of what’s to come. I cannot wait to see how it will all shake out. Special was the LFI Innovation Awards that honors industry innovations for lighting-related products and designs introduced in the past 12 months. See the winners by category at:

http://dev.lightfair.com/lightfair/V40/test/iAwards2011/LFI%20Innovation%20Awards%202011/Welcome/

2. Acuity Brands Wins Top Award in Lightfair Innovation Awards - Acuity’s Revel OLED light fixture won Lightfair’s most coveted new product award. The modular five-panel ceiling mounted system provides 60 LPW and 85 CRI.

3. LED Bulbs Hit 100 Watts as Federal Ban Looms - Two leading makers of lighting products are showcasing LED bulbs that are bright enough to replace energy-guzzling 100-watt light bulbs set to disappear from stores in January. The new bulbs will also be expensive - about $50 each - so the development may not prevent consumers from hoarding traditional bulbs. Osram Sylvania said it has overcome the heat problem and will be showing a pear-shaped 100-watt-equivalent LED bulb at Lightfair. It doesn't have a firm launch date. Lighting Sciences Group Corp. will be showing several 100-watt-equivalent prototypes, including some that solve the problem of cooling the LEDs by using microscopic devices that move air over the chips, like miniature fans. Before the 100-watters, there will be 75-watters on the shelves this year. 5/16 AP

4. Philips Unveils EnduraLED A21 17-Watt Bulb - Philips Electronics unveiled the Philips EnduraLED A21 17-watt light bulb today at the Lightfair International trade show. Designed to replace a 75-watt incandescent bulb, while reducing energy consumption by 80% and lasting 25 times longer, the Philips EnduraLED A21 17-watt marks another important milestone in LED lighting technology for everyday use. 5/16 HCN

5. City of Bryan Installs Cooper Lighting LED Streetlights to Reduce Energy Costs and Increase Light Quality - Bryan Municipal Utilities applied for and was awarded a $540,000 matching grant through the ARRA to install approximately 1,400 energy-efficient streetlights. After an extensive evaluation process, the city chose two LED luminaires from Cooper Lighting to replace its 150-watt HPS street lighting fixtures. Expecting to see a savings of 25 to 30 percent in energy costs by installing Cooper's Streetworks™ OVH LED Cobraheads (80W) and CLB Generation LED Decorative Post Top Luminaires (70W), officials are achieving an actual energy savings of 30 to 35 percent, and meeting the city's sustainability goals. 5/13 PRNewswire

6. ASHRAE Releases 90.1-2010–Part 2: Lighting Controls - Last month, the Lighting Controls Association published a guide to the new ASHRAE/IES 90.1-2010 standard, focusing on its prescriptive lighting power requirements as well as significant changes to its scope and administrative requirements. In Part 2 of this series on the new standard, we will focus on its extensive new mandatory and optional lighting control requirements. Regarding controls, the changes are nothing short of historic. To obtain a copy of the standard, visit the ASHRAE bookstore at www.ashrae.org or the IES bookstore at http://www.ies.org/

7. NEMA Publishes SSL 3-2011 High-Power White LED Binning for General Illumination - This standard, first published in 2010, was produced by NEMA’s Solid State Lighting Section. SSL 3 offers categorization areas (bins) for chromaticity (colors), forward voltage measurements (an electrical designation), and luminous flux (light output) for light-emitting diodes (LEDs) used for general lighting. The binning process helps ensure continuity among suppliers. The standard also sets a level of expectation for characterization that result in a reasonable number of bins for stocking purposes. The contents of SSL 3 may be purchased for $39, by visiting www.nema.org/stds/ssl3.cfm

SSL 3 is the third solid state lighting standard published by NEMA in 2011, joining new publications SSL 1 and SSL 6. To learn more about the association’s lighting standards, visit www.nema.org/stds/lighting.cfm

8. New Solid-State Lighting Standards Help LED Gain Greater Market Share - On Feb. 16, 2011, U.S. EPA updated its specifications covering the qualification of luminaires under its Energy Star label. Effective October 1, 2011 to qualify for the Energy Star label under Energy Star Luminaires, Version 1.0 (Luminaires V1.0), which replaces both the RLF V4.2, “Residential Light Fixtures” specification and SSL V1.3, “Solid State Lighting Luminaires” specification, luminaires must demonstrate a 30% increase in efficiency above the current qualification level. In addition, by 2013, performance must show an additional 10% increase — a 40% higher efficiency compared to the current qualification level. Moreover, the fixtures must continue to meet other performance criteria, such as quick start-up, high-quality light output, lamps that last 10 times longer than standard lamps, reduced toxics associated with fixture materials, and be backed by a three-year warranty. 4/21 EC&M

9. Sens. Shaheen, Portman Introduce a National Energy Efficiency Strategy - The Energy Savings and Industrial Competitiveness Act (S. 1000) of 2011 intends to increase the use of energy efficiency technologies in the residential, commercial and industrial sectors of our economy, while fostering job creation. Enactment of S. 1000 would:

* Boost private sector investment in building efficiency upgrades by expanding the Department of Energy (DOE) Loan Guarantee program.

* Help manufacturers reduce energy use and become more competitive by working with states to establish a revolving loan program to help finance efficiency upgrades.

* Provide standards on outdoor lighting, residential heating and cooling systems, residential appliances, and other appliance products based on agreements between manufacturers and efficiency advocates.

* Work with states to strengthen national model building codes to make new homes and commercial buildings more energy efficient.

* Require the federal government – the single largest energy user in the country – to adopt energy saving techniques for computers, saving energy and taxpayer dollars, and adopt better building standards and smart metering technology. 5/17 Alliance to Save Energy

10. DOE Releases Special CALiPER Summary Report on Retail Replacement Lamp Testing - The U.S. DOE has completed Retail Replacement Lamp product testing through the DOE Solid-State Lighting (SSL) CALiPER program. A Summary Report containing the results is now available for download on the DOE SSL website at www.ssl.energy.gov/reports.html. This special testing was undertaken to identify and test performance of solid-state lighting (SSL) replacement lamp products directly available to the general public through retail outlets (stores and websites). Product testing covered a limited sample of 33 SSL replacement lamps, including five A19, four B10 (candelabra), two C7 (night light), eleven MR16/PAR16, four PAR20, and seven PAR30. The 33 different lamps represented products by 10 different manufacturers and were anonymously purchased from eight different retailers.Detailed test results from this report will be available soon through the searchable online CALiPER system: www.ssl.energy.gov/search.html

11. ENERGY STAR Integral LED Lamps Specification Version 1.4 - Attached is the Integral LED Lamp specification, Version 1.4. This version formalizes enhancements to the non-standard lamp labeling requirements and incorporates a number of refinements associated with the institution of third-party certification. Products qualified under previous versions of the Integral LED Lamp specification are not affected by this revision. EPA expects to finalize and post Version 1.4 by June 1, 2011.

12. Walmart Posts $103.4 Billion in First-Quarter Sales - Walmart reported net sales for the first quarter of $103.4 billion, an increase of 4.4% from $99.1 billion in the first quarter last year. Walmart's net income was $3.4 billion, compared with net income of $3.3 billion in the prior-year quarter. The company said it expects U.S. same-store sales for the second quarter to range from down 1% to up 1%. 5/18 HCN

Monday, May 16, 2011

SPECIAL TRAINING SESSION: June 20

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

RESCHEDULED MONDAY - JUNE 20, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:

- You get to take a 15 minute online assessment that will reveal your personal behavioral style
- Your Personal Success Insights® DISC Profile Behavioral report
- Expert analysis
- Complete binder to continue the learning process on your own
- Continental breakfast and break refreshments and lunch
- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at:
www.attardimarketing.com/salesprosolutionselling
…….or send me an email at wattardi@attardimarketing.com for a group rate.

News Updates for the Week of May 16

1. If you are not in Philly at Lightfair right now, then why not? http://www.lightfair.com/

2. Osram Sylvania Adds Solid State Lighting Fixtures to Its Portfolio - Osram Sylvania announced on 4/20/11 it plans to offer a comprehensive portfolio of energy-efficient lighting fixtures for commercial and residential use. The Sylvania fixture line is the latest expansion of the company’s solid state lighting portfolio, which includes LED modules, power supplies, controls, lighting services and the number one line of LED retrofits in North America. The introductory Sylvania fixture line includes luminaires for outdoor, hospitality and residential applications. These solutions and other market leading products will be unveiled on May 17 at Lightfair. http://www.sylvania.com/

3. Draft Policy Regarding Measured Vs. Reported Values for ENERGY STAR - Attached is the EPA's draft policy regarding certification of reported values for ENERGY STAR. This guidance is intended to address manufacturer needs to report consistent information on product performance, and is based on practices already being implemented by some certification bodies. EPA intends to finalize this policy on May 18.

4. Acuity Brands Launches Acculamp Brand of LED Lamps - Acuity Brands, Inc. has introduced its Acculamp product line, the company’s first-ever offering of LED lamps. The new product line consists of a broad range of LED lamps for commercial and institutional applications, including retail, hospitality and education. The LED-based Acculamp line is a result of the previously-announced business collaboration between Acuity Brands and Neonlite Electronic & Lighting (HK), Ltd. Neonlite is a leading lamp manufacturer, whose products are sold under the Megaman brand. http://www.ledsmagazine.com/news/8/5/15

5. Osram Opto Unveils Brilliant-Mix LED Mixing Concept - Osram Opto Semiconductors has unveiled an LED mixing concept named Brilliant-Mix, which combines white and amber LEDs to deliver warm-white light with high luminous efficacy (110 lm/W) and a color rendering index (CRI) of more than 90. The light-mixing approach uses EQ-White and Amber versions of Osram Opto’s 1W-class Oslon SSL LEDs. Measuring just 3 mm x 3 mm, these LEDs can be closely clustered, which makes color mixing easier and also improves the optical design at system level. http://www.ledsmagazine.com/news/8/5/15

6. Osram Sylvania and Lowe's Launch Expanded Line of LED Bulbs - On the heels of their introduction of one of the brightest LED A-line light bulbs, Osram Sylvania and Lowe's are now offering an expanded selection of Sylvania Ultra Led light bulbs to consumers in all Lowe's stores nationwide and on www.Lowes.com with additional products to arrive by July 2011. The full line of Sylvania Ultra Led light bulbs contains more than 16 new product offerings that are a fit for a variety of indoor and outdoor home applications. The line includes LED bulbs that match the color temperature of most incandescent bulbs and last up to 25 times longer. 5/12 PRNewswire

7. The Incandescent Bulb Will Not Make the Electronic Lighting Era - The table below shows the approximate typical output, in lumens, of standard incandescent light bulbs at various powers. As you all know, the lumen values for "soft white" bulbs will generally be slightly lower than for inside frost bulbs at the same power, while clear bulbs will usually emit a slightly brighter light than correspondingly powered standard bulbs.

8. NEMA Publishes Two Solid State Lighting Standards - The National Electrical Manufacturers Association (NEMA) has published two new solid state lighting standards: 1) NEMA SSL 1-2010 Electronic Drivers for LED Devices, Arrays, or Systems, and 2) NEMA SSL 6-2010 Solid State Lighting for Incandescent Replacement—Dimming. With these publications, NEMA establishes harmonized requirements and expectations for solid state lighting (SSL). Both are directed toward designers, manufacturers, and users of SSL products. For SSL 1: http://www.nema.org/stds/ssl1.cfm For SSL 6: http://www.nema.org/stds/ssl6.cfm

9. NEMA to Sponsor Free Webinar On Managing Lighting - The enLIGHTen America campaign sponsored by members of the National Electrical Manufacturers Association (NEMA), Rosslyn, Va., will present a webinar on June 1 from 2–3 p.m. EDT, hosted by Today’s Facility Manager, focusing on the latest lighting management strategies and systems that enable building managers to reduce energy costs, improve energy efficiency, meet code mandates and enhance occupant productivity. The webinar will address technologies such as digital lighting controls, wireless systems, advanced daylighting and window shade controls, and occupancy sensors. Case studies demonstrating how lighting controls save energy and enhance occupant satisfaction will also be presented. To register for this free webinar go to: https://www1.gotomeeting.com/register/673099992

10. Pike Research Publishes First Fuel Cells Annual Report - Adoption of fuel cell powered products is gathering increasing momentum from a wide variety of sectors. Between 2008 and 2010, according to the report, the fuel cell industry experienced a compound annual growth rate (CAGR) of 27%. The shift from an R&D-based industry to a fully commercial one is well underway but has not been without its setbacks. The first annual Pike Research, Boulder, Colo., Fuel Cells Annual Report analyzes the state of the global fuel cell industry, its key barriers and drivers, where the industry could be in 2017, and why 2015 is shaping up to be such a crucial point for the industry. This report is produced from extensive industry interviews as well as the Pike Research fuel cell forecast model.

Monday, May 9, 2011

SPECIAL TRAINING SESSION: Rescheduled to June 20

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

RESCHEDULED MONDAY - JUNE 20, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:

- You get to take a 15 minute online assessment that will reveal your personal behavioral style
- Your Personal Success Insights® DISC Profile Behavioral report
- Expert analysis
- Complete binder to continue the learning process on your own
- Continental breakfast and break refreshments and lunch
- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at:

www.attardimarketing.com/salesprosolutionselling
…….or send me an email at wattardi@attardimarketing.com for a group rate.

News Updates for the Week of May 9

1. Controlling LEDs by Lutron’s Amanda Beebe and Ethan Biery - Ten years ago, many people didn’t even know what an LED was. Today, they’re the new hot item on the shelves – and everyone wants to use them. Often, designers do not know how to control LEDs or they have had negative experiences working with them. This white paper will provide a brief overview of what an LED is and how to use LEDs for general illumination applications and the advantages and limitations of doing so. It will also go into detail about why you should consider dimming LEDs and what questions need to be answered in order to dim LEDs properly to meet your expectations. The overall goal of this paper is to make you more comfortable with using LEDs on your projects. http://www.lutron.com/TechnicalDocumentLibrary/367-2035_LED_white_paper.pdf

2. Siemens Moots Floating Up To 75 Percent of Osram - Siemens executives have told analysts the German industrial conglomerate plans to float between 50 percent and 75 percent of the world's second largest lighting maker after Philips. Siemens has said it is looking to complete an IPO of Osram, which analysts estimate to be worth as much as 7 billion euros ($10.3 billion), in the European autumn of 2011 and remain a major long-term shareholder thereafter. 5/4 Reuters

3. Unemployment Rises Back Up To 9.0% - The unemployment rate in April edged up to 9.0%, compared with 8.8% in March 2011.Construction employment was about unchanged in April, according to Friday's report from the Bureau of Labor Statistics. This industry has shown little net movement since early 2010, after having fallen sharply during the prior three years. Overall, the economy added 244,000 jobs in April, a higher gain than anticipated by analysts. The latest employment situation shows 13.7 million unemployed persons in the United States. 5/5 HCN

4. Boston College & NSTAR Launch Aggressive Energy Efficiency Agreement - NSTAR is working with BC to target energy efficiency opportunities including improving existing operational control systems, laboratory process improvements, lighting upgrades and occupancy sensors, and numerous mechanical system upgrades. Along with the substantial energy reduction and environmental benefits that come with these upgrades, NSTAR estimates BC will save about $1 million a year on utility costs after the three-year initiative is complete. http://www.nstar.com/

5. NV Energy Customers May Get Zapped for Conserving - NV Energy said programs it funds, such as subsidizing energy-efficient light bulbs and helping customers replace old air conditioners and refrigerators, will result in a loss of $35 million in energy sales this year in Clark County. A rate increase of almost 5 percent will reimburse the utility for its loss. 5/4 Las Vegas Sun

6. La Grange to Replace Street Lights with Energy Efficient Ones - A brighter community at a cheaper cost will soon become a reality in La Grange, NC with the replacement of 345 aging street lights with environmentally-friendly, energy-efficient ones. The town council unanimously voted this week to upgrade its street lights, powered by mercury vapor bulbs, to 175-, 250- and 400-watt fixtures illuminated by LED bulbs. As ordered, the town will contract with Stuart C. Irby of Rocky Mount to buy 132 lights -- equivalent to 175 watts in power -- at $320 each for $42,240. It will buy 71 street lights equivalent to 250 watts from WESCO of Raleigh at $481.45 apiece for $34,182.95. The remaining 142 lights, equivalent to 400 watts in power, will be purchased from H.D. Supply of Wake Forest at $651 each for $92,442. The grand total is $168,864. They received a $155,475 grant from the federal American Recovery and Reinvestment Act. 5/4 The Free Press

7. IES Will Offer a 10% Discount on the Lighting Handbook - Also Available at the IES Booth #1813 During LIGHTFAIR.


Monday, May 2, 2011

Something to Think About...


Times, They Are A-Changin -

What End-Users will use in the future to satisfy their lighting needs is a factor of two major shifts:
1)      The Electronic Information Age
2)      The Electronic Lighting Industry

Both are inter-related as End-User Customers will seek to be more knowledgeable about how to improve their business and electronics will play an even more significant role in running a successful business, I suspect. The Electronic Information Age provides information like never before to deal with access, energy, productivity, sustainability, regulations, codes, standards, atmospherics, etc. etc. etc. The Electronic Lighting Industry really started 25 years ago with the electronic ballast. Now it is LED by the new technologies…….pardon the pun. But the unbelievable focus on solid state lighting (SSL) is something to see. Just wait a few weeks and tell me what you think after the LEDfair, I mean Lightfair. These paradigm/metamorphosis shifts, whatever you want to call them, will substantially change the profile of the lighting industry. Incumbents just do not like change of this sort as it threatens their oligopolistic hold on their market share and welcomes new entrants.

Niche opportunities may be there for the “swift” but the major electronics manufacturers will be in a position to dominate, The rank order, by revenue, of the top 10 suppliers in the HB-LED market in 2010 were: http://www.ledsmagazine.com/news/8/2/26

1)      Nichia
2)      Samsung LED
3)      Osram Opto Semiconductors
4)      Philips Lumileds Lighting
5)      Seoul Semiconductor
6)      LG Innotek
7)      Cree
8)      Sharp
9)      Toyoda Gosei
10)    Everlight

Three are Japanese, three are South Korean, two are European, one from Taiwan, one from America. Time will tell who emerges to dominate an “electronic” lighting industry. It may not be the current market share leaders…times, they are a-changin!

SPECIAL TRAINING SESSION

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

Monday, May 16, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:

- You get to take a 15 minute online assessment that will reveal your personal behavioral style

- Your Personal Success Insights® DISC Profile Behavioral report

- Expert analysis

- Complete binder to continue the learning process on your own

- Continental breakfast and break refreshments and lunch

- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at:

www.attardimarketing.com/salesprosolutionselling or send me an email at wattardi@attardimarketing.com for a group rate.

News Updates for the Week of May 2

1.      Don’t Miss Lightfair This Year - http://www.lightfair.com/lightfair/V40/index.cvn?id=10189
What’s NEW for LIGHTFAIR 2011?
·         LightFEST - new  LFI  evening of Light, Networking & Celebration
·         The largest Exhibit Hall in LFI history
·         More Networking Events, incl. Cocktail Hour and iPAD raffles
·         More Conference courses for every level - Beginner to Advanced
·         Mobile APP for Smartphones
·         Integrated Design seminar track complementing the Building Integration Pavilion
·         More seminars - 35 total
·         1-day courses on BIM and LED Luminaire Design
·         Design Symposia featuring affiliated industry experts  - architects, designers, etc. - NEW for the East Coast venue

2.      New-Home Sales Surge 11 Percent but Pace Is Far From Healthy Level - More people bought new homes in March, giving the battered industry a small lift after the worst winter for sales in almost a half-century. New-home sales rose 11 percent last month from February to a seasonally adjusted rate of 300,000 homes, the Commerce Department said Monday. That follows three straight monthly declines. Still, the pace remains far below the 700,000 homes a year that economists view as healthy. Sales of new homes fell last year for the fifth consecutive year and the market is showing no signs of rebounding. Economists say it could take years before sales return to a healthy pace. 4/25 http://www.moneynews.com

3.      GDP Rose 1.8% In Q1, Hit By Gas, Big Storms - The economic expansion, never going fast, tapped on the brakes in early 2011 as consumer spending slowed, housing stayed weak and government outlays fell. GDP grew at a 1.8% annual rate in Q1, the Commerce Department said Thursday. That's far below Q4's 3.1% pace but just above views for 1.7%. 4/28 http://finance.yahoo.com

4.      Energy Information Agency Feels Budget Ax - The federal government’s ability to gather and analyze energy data and produce market forecasts will be significantly impaired by the recently enacted budget cuts. The agency’s 2011 funding levels were cut by 14 percent, or $15.2 million, in a short-term budget deal signed into law earlier this month. Since the fiscal year is more than half over, the cuts will effectively run twice as deep. 4/29 http://green.blogs.nytimes.com/

5.      Cree Delivers LED Alternative to Linear Fluorescent Fixtures - Cree has announced the LED-based CR family of solid-state-lighting (SSL) fixtures that are designed specifically as alternatives to high-end, architectural, fluorescent fixtures in applications such as offices and schools. Delivering 90 to 110 lm/W efficacy, Cree will offer the luminaires in 1-ft x 4-ft (CR14), 2-ft x 4-ft (CR24), and 2-ft x 2-ft (CR22) versions. http://www.ledsmagazine.com/news/8/4/19

6.      Transforming the Lighting Landscape by Craig Dilouie  - Some industry observers have predicted that SSL technology will satisfy most lighting applications by the end of the decade. One particular SSL technology on the cusp of commercialization has the potential to be transformational: the OLED. Imagine a light source that is manufactured on rolls, can be cut into flexible flat sheets in the factory or the field, and can be installed in almost any shape on almost any room surface. It is easy to control and install, is lightweight, and contains no hazardous substances. 04/’11 Electrical Contractor http://www.ecmag.com/authors/?fa=view&id=144

7.      Let There Be Lighting... But Exactly What Kind? by John Paul Quinn - Decisions on the appropriate lighting source are more pervasive than most of us realize. Various lighting technologies have been developed over time, and some have burned out. But currently, most public and industry attention seems to be focusing on two other competing technologies: the long-accepted fluorescents and the newer LEDs or other solid-state-based lighting systems. Industry sources indicate that the North American lighting market will double in the next five years, and some estimate that 60 percent of this will consist of LED installations. 04/’11 Electrical Contractor http://www.ecmag.com/authors/?fa=view&id=12

8.      LED Lighting: Pass or Play? by Jim Lucy - Commentary: LEDs are rewriting the rules of the lighting market, but it's tough to gauge the speed and scope of their real impact just yet. Right now, for all of the wonders of LEDs, the best T5/T8 fluorescent lighting systems and best-of-breed CFLs, halogen and HID lighting still produce a ROI that LEDs can't match. Zillions of square feet of office space, factories and homes are being lit quite efficiently by these conventional systems, thousands of salespeople are still out selling them like mad, and distributors still stock billions of dollars of the stuff in inventory. That all won't go away anytime real soon. While it's too early to say which companies will dominate the LED market, there's no doubt LEDs will eventually change the lighting market as we know it. 04/’11 Electrical Wholesaling

9.      New Government Report Predicts Coal Will Remain Dominant Electricity Fuel Long into the Future - Coal is likely to remain the dominant source of American electricity for decades to come, according to a new report from the U.S. Energy Department's Energy Information Administration. EIA's American Energy Outlook 2011 predicts that, absent overly stringent new federal regulations, electricity generation from coal will increase by 25 percent from 2009 to 2035 and that coal will generate 43 percent of America's electricity in 2035. An executive summary of the EIA report can be found here: http://www.eia.doe.gov/forecasts/aeo/chapter_executive_summary.cfm

10.  The Top 10 Solar States - Courtesy of the Solar Energy Industries Association, this is a Top 10 list for cumulative installed solar capacity in the USA as of 2010. 4/29 http://green.blogs.nytimes.com/

1. California: 47 percent with 971 megawatts
2. New Jersey: 14 percent with 293 MW
3. Colorado: 5 percent with 108 MW
4. Arizona: 5 percent with 101 MW
5. Nevada: 5 percent with 97 MW
6. Florida: 4 percent with 73 MW
7. New York: 3 percent with 54 MW
8. Pennsylvania: 3 percent with 54 MW
9. New Mexico: 2 percent with 45 MW
10. North Carolina: 2 percent with 42 M




11.  Gasoline Pump Prices Near $4 as Supplies Tighten - The national average for regular gas is at
nearly $3.91 a gallon—that’s the highest level since July 31, 2008, when pump prices were falling from a record $4.11 a gallon on July 17 of that year. Drivers in nine states and the District of Columbia already pay $4 a gallon or more for gas. At the current rate of increase, the national average could reach $4 by May 8. 4/29 www.moneynews.com