You can employ men and hire hands to work for you, but you will have to win their hearts to have them work with you. William J.H. Boetcker

Tuesday, May 31, 2011

News Updates for the Week of May 31

SPECIAL TRAINING SESSION:

Attardi Marketing is offering a behavior changing training session for sales professionals at Monmouth University, West Long Branch, NJ:

RESCHEDULED FOR MONDAY - JUNE 20, 2011

Sales Pro Solution Selling

An important asset of any company, especially one involved in the distribution of products and services, is its sales force and its ability to solve problems in today’s increasingly diverse and global workplace. The current business environment is changing the makeup of both the workplace and, most certainly, your customer base.

This one-day advanced sales training workshop focuses on assessing the individual strengths and weaknesses we all have and the sales skills necessary to recognize and to solve those nagging problems that are impediments to successful sales closure.

Using a highly successful self-assessment instrument (DISC Model) online, the workshop provides the attendees an understanding of different behavioral styles essential for managing and selling more effectively in a diverse environment. In addition, the objective of the workshop is to develop the necessary sales skills to successfully upsell into a rapidly changing electrical industry with emphasis on the new energy efficient technologies and process selling. To convince today's customers to upgrade to the more technologically advanced products because of bottom line improvement and productivity gains that will be realized. The workshop engages and challenges participants through self-assessments, brief lecturettes, questionnaires, customized case studies and interactive group exercises.

Before the session, all participants will be asked to complete an online assessment:

The Success Insights® DISC Profile Behavioral Assessment – an analysis of each individual’s behavioral style is used to increase your self-awareness and abilities to develop adaptive styles to meet the demands of your work and customer environments. Here’s what you get:
- You get to take a 15 minute online assessment that will reveal your personal behavioral style
- Your Personal Success Insights® DISC Profile Behavioral report
- Expert analysis
- Complete binder to continue the learning process on your own
- Continental breakfast and break refreshments and lunch
- Professional Adjunct Professors: Bill Attardi and Mike Protono

Your cost: $350.00 per attendee. The complete one-day agenda and registration available at:

www.attardimarketing.com/salesprosolutionselling or send me an email at wattardi@attardimarketing.com for a group rate.


1. Havells Launches US Brand - Havells USA, a leading full-spectrum provider of professional lighting solutions, officially introduced its brand in the United States at this year’s LIGHTFAIR International. It had been operating under the SLI Lighting brand for the past three years, ever since Havells acquired the South Carolina-based manufacturer. The manufacturer showcased their Concord and Lumiance product lines—a wide range of contemporary designed luminaires for commercial interior and exterior applications, which includes energy-efficient LED products. http://www.havells-usa.com/

2. Acuity Brands Enters LED Lamp Technology and Business Collaboration Agreement With Neonlite Electronic & Lighting (HK), Ltd. - The companies announced that their agreement is specific to the United States and Canadian lighting markets and that they are collaborating on a broad portfolio of high performance LED lamps targeted at commercial and institutional applications for a variety of vertical markets, including retail, hospitality and education. Sold globally under the Megaman® brand, Neonlite’s products are widely distributed throughout Europe, Asia, the Middle East, Africa and South America, covering more than 90 countries. 5/20 BUSINESSWIRE

3. U.S. DOE's Ultra Efficient Office Building Uses Finelite LED Products - Finelite, the CA-based lighting-systems manufacturer, and MH Lighting, a CO- based lighting representative, provided the new Research Support Facility (RSF) on the campus of U.S. Department of Energy's (DOE) National Renewable Energy Laboratory (NREL) in Golden, CO with efficient task lighting for employee use in the RSF. The Research Support Facility is one of the largest ultra energy efficient buildings in the U.S., and was recently featured in The Wall Street Journal and the February issue of Lighting Design + Application (LD+A) magazine. Finelite met very high standards set by the design team. Compared with a field of half-a-dozen other LED task lights, the Research Support Facility design team chose Finelite's PLS LED desk lamp. 5/26 BUSINESS WIRE

4. Xcel Energy 'Goes Game' with New iPhone Application - Xcel Energy announced today it has launched its first-ever iPhone application called "Bulb Blasters," a game with a mission to conquer energy inefficiency. Players fire a compact fluorescent light bulb cannon to blast energy-sucking incandescent light bulbs out of the sky. As players progress to more difficult levels, they receive an efficiency message about saving energy, money and the universe. They can also post their scores and challenge friends.

5. National Grid Selects SmartWatt Energy as an Energy Solutions Partner for Large Business Program in Upstate New York - SmartWatt Energy announced today that they have been named an "Energy Solutions Partner" by National Grid, for their Large Business Program. This unique program pre-qualifies turnkey energy efficiency contractors, and is geared toward increasing the energy efficiency of large commercial and industrial businesses in Upstate New York through lighting retrofits. SmartWatt Energy estimates that as many as 4,700 large commercial and industrial businesses in Upstate New York will qualify for this Program. Business customers with an average demand use of more than 100 kilowatts of energy per month will qualify for the Program, in which SmartWatt Energy provides complimentary commercial energy audits and National Grid provides rebates of up to 50% of the cost of the installation of energy efficient lighting. 5/26 PRWeb.com

6. New Fuel-Efficiency Labels Announced with Details on Fuel Costs, Emissions - The U.S. Department of Transportation and the U.S. Environmental Protection Agency today officially announced the new fuel-efficiency stickers. The new labels will provide more details, such as estimated annual fuel costs and information on the amount of greenhouse gas a vehicle emits. Left out of the new label was a controversial letter-grade system, which would have ranked cars on a scale of A through D based on their fuel economy and environmental impact. The labels will be required starting next year, with model year 2013 vehicles. 5/25 Detroit Free Press

7. Power Bills Rising to Pay for Energy Efficiency Programs - Southern Nevada energy rates will rise about 3.4 percent or about $5.29 a month on the average residential home bill, to pay for energy efficiency programs and the lost sales related to those efforts for NV Energy, the Public Utilities Commission of Nevada ruled unanimously today. The rate increase was the result of legislation passed in 2009 that allow the company to recover costs of energy efficiency programs the company implements, such as subsidizing light bulbs and replacing old refrigerators and air conditioners, and the resulting energy sales it would have made without those programs. 5/25 Las Vegas Sun

8. St. Louis County to Offer Loans for Home Energy Efficiency - St. Louis County is set to offer more than $10 million in low-interest loans to help homeowners finance energy-saving upgrades and lower their monthly utility bills. Loans up to $15,000 will be available under the program, called St. Louis County Saves, for eligible energy-efficiency upgrades, such as air and duct sealing, insulation and high-efficiency heating and air conditioning equipment. Interest rates will be 3.5 percent. 5/24 St. Louis Post-Dispatch

9. Study Concludes Information-Based Energy Efficiency Can Save Americans Billions - Environmental Defense Fund (EDF) today announced the findings of a major study analyzing the impact of information-based energy efficiency programs at eleven utilities across the country. The report identifies energy reductions that could generate billions in savings for Americans and reduce carbon (CO2) emissions by more than 8.9 million metric tons per year if extended nationwide. Download Behavior and Energy Savings: http://www.edf.org/documents/11769_BehaviorAndEnergySavings.pdf

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